Data Analytics
E-Commerce
E-Commerce Sales Analytics Dashboard — Online Marketplace Seller
✦ ↑31% Conversion Rate
✦ ↓18% Return Rate
✦ Top 5% Seller Ranking
31%
Conversion Rate Uplift
18%
Return Rate Reduction
The Challenge
An online marketplace seller running 3 product categories had no structured way to track which listings converted, which promotions worked, or why certain SKUs had high return rates. Revenue was growing but margins were shrinking.
Our Solution
We built a full analytics layer pulling listing performance, returns data, and customer behaviour into a single dashboard. Using the insights, we identified the top return drivers, restructured underperforming listings, and built a pricing model tied to competitor movements.
What We Delivered
- SKU-level profitability analysis across all 3 categories
- Return rate root-cause breakdown by product type
- Conversion funnel report from impressions to orders
- Promotional ROI tracker for campaign spend
- Weekly automated summary report via Excel + Power Query
Tools Used
Excel
Power BI
Python
Pandas
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